About
Artist Ira Cuelho dwells at the intersection of poetry and practicality. As a former working cowboy from Big Timber, Montana, he finds sacred the cast away remnants of ranch life.
By recontextualizing relics of a bygone era, Ira invites viewers to re-imagine objects that were shaped by necessity rather than artistic intention. Ira’s works bring Montana antiquity into a contemporary theater: an homage to the rich history of the West and a tribute to his own connection with the land.
Our Values
Rural Vernacular
Ranch implements carry stories of the generations who worked the land. Common objects, created out of necessity and purpose, now hold the dreams, memories and toils of our forefather’s. It is from their history and language that beauty emerges. We translate this rural vernacular into art that carries deep cultural meaning.
Raw Materials
Our materials are often raw, beaten and twisted. We celebrate the scratches; the pits and the patina these materials have earned overtime. Layers of texture serve as a testament to work, grit and perseverance. Our artwork offers a curation of storied materials, a collage of the worn and windswept.
Discarded, but not forgotten
We rescue the discarded from rust and obsolescence to reveal the elegance beneath the utility. Our work introduces a unique story by reimagining the mundane and overlooked. Through revitalization we at once capture a moment in time, a relic of the American West.
Zero Waste
In a time of mass production and mass waste, we strive to re-cycle, up-cycle and re-use. In reverence to the land where we live and love, we wish to leave a smaller mark on our environment. It is a philosophy born from bearing witness to irreverence and careless waste. We hold dear these treasures once invaluable to those who first used them.
